Customer Mining

...and that also for your purchase

When it comes to B2B lead generation, we've all heard stories of strategies that have been massive hits while others have been complete failures. Still, the secret recipe for success is simple: understand who your audience is and what channels they're active on, find a combination of strategies to reach your goals, and achieve automated lead generation step by step.

You can select any type of combination of multiple business categories for your contact list. So if you want to sell to different companies that operate in different fields of expertise, we can provide you with a comprehensive list that includes exactly what you need.

2. SEO and more .... We optimize for you your website for search engines and lead generation

• Select your keywords:  The very first step you need to take is to list the keywords you want to be associated with or rank for. If you're just getting started, check out our guide to keyword research.
• Identify the intent of the keyword research: Google the keywords you have shortlisted. Create a spreadsheet in which you note the apparent intent behind each keyword that emerges from the search results. Do the people searching for those keywords want to get information or make a purchase? What stage are they at in the buying cycle?
• Align keywords with your sales funnel: Once you've identified keywords that reflect the two search intentions - inform and buy - map them to your funnel. Those that fall under "Inform" are users who are at the top of the funnel, and those that fall under "Buy" are much closer to the bottom of the funnel.
• Optimize the entire content: Start with a quick content audit. Let's identify the pieces created for a specific stage in your sales cycle. We'll optimize that content using the keyword list we created earlier to make it more search engine friendly.
• Create SEO-friendly content:  We identify the gaps in your content strategy during the audit. Pay attention to what pieces you're missing, what search intent they serve, and create content to tap into those opportunities. Each piece created should still be informative and help the user make an informed buying decision.

A lead magnet is basically an incentive that a company offers to potential buyers in exchange for their contact information. The most common lead magnets used in B2B marketing and sales strategies include downloadable content such as eBooks, industry reports, whitepapers, checklists, videos, or even free consultations.

Four things that make a lead magnet convert:

• It solves a real problem:  Your lead magnet must address a search intent or problem that your target market is actively trying to find a solution for. If it doesn't offer them value in some way, they won't download it.
• It should help to achieve a goal: The lead magnet you offer should not only talk about the problem your target market is facing. It should also be able to offer a solution to it, in an actionable format.
• It should be quickly digestible: You may have a lot to share, but a lead magnet is most effective when it is easily consumable. The reader should be able to understand the takeaways immediately and apply them easily. The goal is not to overwhelm your prospects!
• It should offer great value and show your expertise: Your lead magnet should contain more research, hard-hitting facts and examples compared to your articles. It should offer high value to prospects and show them that you know what you're talking about or what you promise with the product.

Simply put, you need to create something so magnetic that people will want to give their contact information to get it.